What’s the difference between commercial branding photography and personal branding photography?

The difference between commercial branding photography and personal branding photography comes down to the marketing message that is communicated to your ideal audience. Commercial branding photography focuses on a message driven by a product or service, whereas personal branding focuses on a message driven by a person or individual.

What is personal branding photography?

Personal branding photography is professional photography that focuses on a marketing message driven by a person or individual. The photography is centered around the message that this person wants to convey. It creates rapport, trust and bonding through story telling photography.

Why is Personal Branding Photography Important?

Personal branding photography is important because it creates rapport with your customer without you being physically present. You create trust, likability, and familiarity so that sales friction is reduced to zero.

Featured Client:

Edge One Media

Edge One Media

Why do we love working with them?

We believe in solid, long-term relationships.

Edge One Media is one of our oldest clients. They believed in us and we believe in them.

Their reputation in the local community is stellar. This is important because in today’s world we know that its important to associate and do business with people you can trust.

What we love about their shoots

Messaging. Clarity. Fun.

They make our job more fun than it already is. Their brand uses a green apple in it. So of course we have a blast thinking of all the silly ways we can include them in their shoots. The photography as a result looks genuine and authentic. The personality of the entire team shines through.