What’s the difference between commercial branding photography and personal branding photography?

The difference between commercial branding photography and personal branding photography comes down to the marketing message that is communicated to your ideal audience. Commercial branding photography focuses on a message driven by a product or service, whereas personal branding focuses on a message driven by a person or individual.

What is personal branding photography?

Personal branding photography is professional photography that focuses on a marketing message driven by a person or individual. The photography is centered around the message that this person wants to convey. It creates rapport, trust and bonding through story telling photography.

Why is Personal Branding Photography Important?

Personal branding photography is important because it creates rapport with your customer without you being physically present. You create trust, likability, and familiarity so that sales friction is reduced to zero.

3 Tips to Let Your Personality Shine in Brand Photos

Don't want your pictures to look exactly like everyone else's?

Here is our top 3 tips for adding personality to your branding photoshoot.

Everyone is weird

but how awesome is it when you find someone else that has the same weird thing as you!?! Showing your weirdness to the world not only shows personality but can also build an immediate connection with your fellow weirdos.
*For example: I love peanut butter on my pancakes. If I meet someone else that puts peanut butter on their pancakes, THEY ARE MY PEOPLE!*

Make a playlist

and bring it to your photoshoot. This is a tip I give all of my clients. I once had a client that was super super nervous. we put on some 90's hop hop and the entire vibe of the photoshoot changed! She went from nervous to confident badass immediately. When making your playlist think about the type of personality you what to show your audience and what kind of music that would inspire that in you.

Negativity be gone

Try to get your mind away from your anxiety over the shoot and into a more positive space. I know being confident is easier said than done. Find a photographer you can trust. Think about how far you have come and how proud of you your younger self would be. Letting the negativity go will give way to let you shine.
one extra tip. Wear clothing you look and FEEL comfortable and confident in. If you are physically uncomfortable you will look uncomfortable. Plan your outfits ahead of time. If you need extra help have a consultation with a personal stylsit.

One extra tip

Wear clothing you look and FEEL comfortable and confident in. If you are physically uncomfortable you will look uncomfortable. Plan your outfits ahead of time. If you need extra help have a consultation with a personal stylsit.

Branding Photography, Personal BrandingJessica GubuanOctober 4, 2022Business Branding, Branding, Personal Branding