Be Memorable: How to Make Your Brand Photos Unforgettable
 
 
 

Brand photoshoots are the perfect opportunity to showcase your business and make a lasting impression on your potential clients. But how can you make your brand pictures truly memorable? Don't worry, I've got you covered with some expert advice and tips to help you create stunning and unforgettable photos.

First things first, let's talk about planning. Planning is key when it comes to creating memorable brand pictures. Make sure you take the time to research and create a mood board that reflects your brand's aesthetic. Look for inspiration from others in your industry who have successfully created stunning brand pictures that resonate with you. When creating your mood board, pay attention to what you like about each photo, such as the pose, the personality, or the editing. This will help you effectively communicate your expectations to your photographer.

 
 
 
 
 

When it comes to finding the right photographer, it's important to do your research. You don't want to hire just anyone for your brand photoshoot. Look for a qualified brand photographer who knows exactly what they're doing and can create images that attract your ideal clients. Check out their website to see what kind of brand images they have delivered to other clients. This will give you a good idea of whether their style and approach are a good fit for your brand.

Now, let's talk about planning your aesthetic. Think about what kind of location and outfits will best represent your brand. If you're a fitness professional, for example, you might want to choose a gym with bright lighting or an outdoor location with natural light. When choosing your outfits, keep in mind that versatility is key. You want to choose pieces that you feel confident in and that will work for multiple types of content. Try to avoid bright and electric colors that may clash with your brand's colors. Opt for neutral tones, like whites, nudes, and rich earthy tones, that will be timeless and work in all seasons.

When planning your poses, don't be afraid to mix it up. You don't want every photo to be of you smiling and looking at the camera. Get a few shots of you laughing, working in action, drinking coffee (or wine!), journaling, scrolling on your phone, and more. Make sure you also include shots of you doing things without your face in them, like using one of your favorite products or pouring a cup of coffee. These personalized product photos can be a great addition to your brand's visual branding.

Lastly, make sure you create a brand photo shot list that includes plenty of landscape photos. While portraits are important for social media, your website needs a variety of at least 5-10 final edited landscape shots. Take inspiration from successful brands in your industry and write down the shots you know you will need. Share your list and photo mood board with your photographer before the shoot so they can properly prepare.

Remember, creating memorable brand pictures is all about planning and preparation. By taking the time to plan your aesthetic, poses, and shot list, you can create stunning photos that represent your brand and attract your ideal clients. So go out there, rock your brand photoshoot, and make your brand pictures truly unforgettable!

 
 
Jessica Gubuan
5 Ways to Show Up as the Real You in your Branding Photos

Hey everyone, it's Jess your personal branding photographer here, and I'm excited to share with you 5 ways to show up as the real you in your branding photos! Whether you're a real estate agent or a small business owner, your branding photos should showcase your unique personality and what makes you stand out from the competition. So, let's get started!

 

Incorporate Your Interests

Think about what you're passionate about and include it in your branding photos. Whether it's your love for music, art, or traveling, incorporating your interests in the shoot will help you connect with your target audience and show them what makes you different.


Choose a Location(s) that Represents You

The location you choose for the shoot can say a lot about your personality. Pick a place that represents you, whether it's a cozy cafe, a bustling city street, or a scenic park.


Be Authentic

It's crucial to be yourself during the shoot. I’m all for hiring a hair and makeup artist to help you feel your best on session day. But, make sure they are doing a pro version of your everyday look. Looking like your pictures in real life goes a long way in building trust. So relax, and let your personality shine through. Don't be afraid to show off your quirks and unique qualities because having a weird thing in common with someone else is the fasting way to building a relationship. The more authentic and genuine you are, the more your audience will connect with you.


Busy Nervous Hands with Props

Not only is using props is an excellent way to showcase your personality and interests. But most people are going to feel a little nervous at the start of their session. Having a prop to hold is the perfect thing to transfer all that nervous energy into. That way the first few minutes of “I don’t know what to do with my hands?!” is solved. If you're a foodie, bring your favorite cookbook, kitchen utensils, or even a beautiful cake or dish you made yourself. Are you famous for being obsessed with Harry Potter? Bring the books or other fun things you have. Props can help tell a story about who you are and what you stand for.


Have the Confidence to Show Your Personality

Every single person says they want to look confident in their pictures. But that’s easiers said than done right? During the shoot, it's important to relax, take a few deep breaths before each shot and let go of any tension in your body. Remember, the more relaxed you are, the more natural and authentic your photos will look. Instead of focusing on your insecurities, focus on your strengths and what makes you unique. Finally, remember to have fun!

The more you enjoy the shoot, the more relaxed and natural you'll appear in the photos. So, let loose, have fun, and enjoy the experience!

5 Big Mistakes People Make When Hiring a Brand Photographer

I get it, finding the perfect photographer for your brand photos can be completely overwhelming.

It can seem like everyone and their sister is a photographer, but sorting through everyone to find a photographer who understands what you need as an entrepreneur to help you grow your business and connect with your audience on a deeper level can feel like looking for a needle in a haystack (I'm exhausted just thinking about what you went through already!) 

Mistake #1: Hiring a Traditional Photographer Who Doesn’t Specialize in Personal Brand Photography

While there are plenty of photographers who can take a beautiful photo or a nice headshot, very few traditional photographers understand how to transform your personal brand into images.

They’ll expect you to have all the ideas, or they wont understand the differences when shooting for web use.

Traditional photographers will not have the expertise you need to create images that truly connect with your audience and grow your social media following.

A personal brand photographer will take the time to understand your brand and your audience.

An experienced brand photographer will use this information to create a set of unique images that will truly reflect your brand and help people feel like they know and trust you.

It’s far more than just a beautiful headshot.

They don’t just work off a generic shot-list, they strategically transform your brand into a set of images that connect with and engage your audience.

It’s hard enough to stand apart from the crowd online.

If you’re going to take the time and money to invest in personal brand photography, picking a traditional photographer who doesn’t truly understand how to transform your brand into images is a huge mistake.

You’ll just blend in with everyone else and it won’t actually strengthen your brand. If you want to use these images to strengthen your personal brand and grow your business online, you need to work with someone who specializes in Personal Brand Photography.

Pro Tip #1: Look for variety in their images and ask to see images grouped by client to see how they convey a persons brand.

When you look through their portfolio, watch to see if they have “go to” poses that they do with everyone, or if they have a wide variety of images that vary from client to client.

If you want to see what I’m talking about, check out the featured work on our website by clicking below.

Mistake #2: Not Asking if a Commercial Use License is Included.

Most traditional photographers do NOT allow you to use the images they take commercially.

This means you can’t use them to grow your business in any way.

If you want to use these in your business, you MUST have a commercial use license, and you should expect to pay more for this than you would for photo sessions that you do just for personal use since you’ll be using them to grow your business and make more money.

Traditionally, commercial use licenses varied in price based on distribution numbers, the location where the photos are used, how many copies will be distributed, what channels will be used to distribute them, how long you’ll be allowed to use them, and more.

Quite frankly, it’s a complicated mess that’s a pain to track and deal with.

This is why working with a modern Personal Brand Photographer is absolutely ideal.

Personal Brand Photography is a relatively new niche in the photography industry that gives you the commercial use licenses you need, but at one easy price ( or at least that's the way I do it).

No confusing tracking.

No complicated pricing.

One price.

Almost unlimited commercial usage.

Because if you have a post go viral, the last thing you want is to get a huge licensing bill from your photographer, or worse, have to pull it down because you didn’t have a commercial use license in the first place.

Pro Tip #2: Ask for details about their usage license and contract before making a decision.

Many photographers treat their business like a hobby and not an actual business.

If they don’t have a contract or usage license, or things get a bit awkward when you ask about it, they likely won’t understand your mindset as an entrepreneur.

If they don’t take their own business seriously, how can you expect them to understand YOUR needs as an entrepreneur?

Mistake #3: Not Getting the Right to Edit the Images

This is a big one.

Traditionally, photographers do NOT give the right to edit their photos in any way.

Their photos are their art, and the thought of anyone modifying their work makes them cringe.

Consumers generally don’t need to edit the photos they get from traditional photographers.

They hire photographers because they like their work. It’s rare they’d do more than buy a few prints, an album, some wall art, or some cards.

But if you’re using these images to grow your online business, you’re likely going to want to edit or modify a few of them.

Whether it’s adding words to the image and making it a quote, optimizing an image for Pinterest, making it into a Facebook ad, adding an Instagram filter, or something more drastic, you are going to need the rights to do this.

Pro Tip #3: Ask if you’re allowed to edit the photos.

You want unrestricted access to edit the photos however you or your graphic designer needs to in order to grow your business and customize the images for each platform you’re using them on.

Avoid any photographers who won’t allow this.

Mistake #4: Hiring a photographer that requires you to credit them

Photographers usually only allow you to use images online if you link to their website and credit them wherever you use the image (or require you to use a logo’d version of the image, which is even worse!)

While all photographers appreciate getting credit for their work, if you have to link to their site on a sales page or in your Facebook ads (or anywhere else that you’re trying to get people to take action), it will lower your conversion rate.

Anytime you add links to outside sites on posts or pages, you risk losing your traffic to those sites instead of them taking the action you really want them to take.

This is why it’s so important that you hire someone who understands that it’s not always appropriate for you to link to their site, use a logo’d image, or credit you each time you use one of the photos.

Do I appreciate it when I’m credited on posts or pages where it’s appropriate (like casual social media posts or in blog posts)?

Of course!

But I’d never want it to hurt your conversion rate or make your own content less effective.

I do everything I can to help you grow your personal brand and make working with me as amazing as possible so that when you hear of someone who needs a personal brand photographer, you’ll be happy to recommend me.

Pro Tip #4: Ask for specific details on how you’re required to credit the photographer.

Any photographer that requires you to credit them every time an image is used doesn’t understand basic conversion principles and the needs of an entrepreneur or influencer.

Bonus Tip: Ask what rights the photographer has to use your photos in their own business

As photographers, we rely upon the images we take of our clients to show new potential clients examples of our work.

If you’ve got a very large following and do not want the photographer to be able to use your photos to market their business, or you want to buy full copyrights to the images, you’ll want to have this discussion before you hire them.

I know that entrepreneurs and influencers with large audiences often have people try and take advantage of the brand they’ve built, or they are burned by people who misrepresent their relationship to promote their own business, and I’d never want you to feel violated by
how your images are being used.

That being said, non-disclosure agreements and/or buying full copyrights will increase your costs significantly.

I’ve found that when you find a personal brand photographer you trust, they won’t misrepresent your relationship because they understand the work you’ve put into creating your brand and growing your audience and they would never want to take advantage of
that.

Just have a discussion. You can generally work out an agreement that allows them to use the work in a way that’s acceptable to you both that won’t require a non-disclosure agreement or any extra fees.

If you want a photographer you can trust who won’t take advantage of the brand you’ve created, who genuinely has your best interests at heart and that will provide incredible images that help you strengthen the brand you’ve created even more, I’d love to work with
you.

Mistake #5: Not Having A Plan

A good personal brand photographer will have a series of questions for you to answer that will make sure you have all the images you need for the content you create for a solid 3 months.

Whether you need daily images for Instagram, images for blog posts, website banners, Pinterest images, Facebook Ad images, or more, they’ll help make sure you have everything you need ready to go at your fingertips, all formatted correctly for each platform.

Not only that, but many traditional photographers shoot vertical portraits, which are hard to use for website banners and Facebook ads, or they shoot close-ups that don’t leave the space you need to add text or other graphic elements to your images.

My goal is to give you every image you need for the next 3 months, making your social media management and content creation much more efficient. No more wasting 10 min taking a low-quality selfie when you’ve got the perfect image ready and waiting for you each day.

You will be able to batch create your posts with ease and efficiency, saving you time and helping you get ahead so you can schedule it in advance and not have that hanging over your head each day.

Pro Tip #5: Hire a photographer who offers yearly packages

If you are using social media to grow your personal brand, you’re going to need a steady stream of new images month after month.

While traditional photographers only book one session at a time, so you have to remember to book them on a regular basis and hope they aren’t too busy to fit you in, personal brand photographers offer yearly packages that guarantee you’ll have fresh images every quarter and locks in your spot with them.

You’ll often get a better rate for booking a yearly package instead of individual sessions, and it’s one less thing you have to worry about doing. Plus, you can pay on a monthly basis, helping even out your cashflow throughout the year.

Ready to book your session?

How Business Branding Using Photography and Video Can Be Simple, Necessary, and Life-Changing
 

I'm excited to share with you today about how business branding using photography and video can be simple, necessary, and life-changing.

As a business owner, you know that building a strong brand is crucial for attracting and retaining customers.

But, did you know that incorporating photography and video into your branding strategy can take your business to new heights?

First things first, let's talk about why branding is so important.

Your brand is your company's personality.

It's how you communicate who you are and what you stand for to the world.

A strong brand can help you attract the right customers, build trust and loyalty, and differentiate yourself from your competitors.

Now, let's talk about how photography and video can enhance your branding efforts.

First, let's talk about photography. High-quality, professional images can convey a lot about your brand.

For example, if you're a luxury brand, you'll want to use images that are sleek, polished, and high-end.

On the other hand, if you're a more casual, laid-back brand, you'll want to use images that are more relaxed and casual.

Professional photography can also be used in a variety of ways, such as on your website, social media, and marketing materials.

Having high-quality images on your website can help you make a great first impression on potential customers, and having consistent images across all of your platforms can help build brand recognition.

Next, let's talk about video.

Video is a powerful tool for building your brand because it allows you to tell your brand's story in a way that images alone can't.

With video, you can showcase your products or services, give a behind-the-scenes look at your company, and even feature customer testimonials.

Video is also a great way to connect with your audience on a more personal level. People are more likely to remember information they've seen in a video than information they've read in text.

And, because video is more engaging, it can help increase the time that people spend on your website, which can help improve your search engine rankings.

But, don't worry, you don't need to be a professional photographer or videographer to create great content for your brand.

There are plenty of affordable options for high-quality photography and video, such as hiring a professional photographer or videographer for a single photoshoot or video shoot, or even using your own smartphone to create content.

In conclusion, incorporating photography and video into your branding strategy can be simple, necessary, and life-changing.

High-quality images and videos can help you build a strong brand, attract the right customers, and differentiate yourself from your competitors.

So, don't be afraid to invest in professional photography and video for your business.

It's an investment that will pay off in the long run.

Thanks for reading!

If you have any questions or want to share your own branding experiences, I'd love to hear from you in the comments!

 
Revolutionizing Business and Personal Branding Photography with Artificial Intelligence
 

Artificial intelligence (AI) has already transformed various industries and will continue to do so in the future.

One such industry that can greatly benefit from AI is photography, particularly business branding photography and personal branding photography.

In this blog post, we will discuss how AI can be used in these areas and how it can help photographers and businesses create better content, save time, and improve the overall user experience.

First, let's define what business branding photography and personal branding photography are.

Business branding photography refers to the use of photographs to visually communicate the values and identity of a business to its target audience.

This type of photography is often used in marketing materials such as website banners, social media posts, and brochures.

Personal branding photography, on the other hand, is the use of photographs to promote an individual's personal brand.

This can include headshots for a LinkedIn profile, images for a personal website, or photographs for a personal social media presence.

Now, let's delve into how AI can be used in these areas.

One way AI can be beneficial to business branding photography is through the use of image recognition technology.

This technology allows businesses to automatically categorize and tag their images according to certain features or characteristics.

For example, a business could use image recognition to tag all of its images that contain their product, the company logo, or a particular location.

This can be extremely useful for businesses with large image libraries as it saves them time and makes it easier to find and use specific images.

Another way AI can help with business branding photography is through the use of generative models.

Generative models are AI algorithms that can generate new images based on a set of input images. This can be used by businesses to create new product images or to quickly generate variations of an existing image.

For example, a business could use a generative model to create multiple versions of an image with different backgrounds, lighting, or compositions.

This can save businesses time and resources as they do not have to hire a photographer to take new photographs for every variation they want.

AI can also be beneficial to personal branding photography through the use of virtual assistants.

Virtual assistants are AI algorithms that can help individuals create and curate their personal brand online.

For example, a virtual assistant could help an individual create a personal website by suggesting design templates, color schemes, and layout options.

It could also help an individual curate their social media presence by suggesting content to post and analyzing the performance of past posts.

This can save individuals time and effort as they do not have to spend as much time creating and managing their personal brand online.

In addition to the above, AI can also be used in both business branding photography and personal branding photography to improve the user experience.

For example, businesses can use AI to analyze user behavior on their website and suggest images that are more likely to engage their target audience.

Similarly, individuals can use AI to analyze the performance of their personal brand online and make recommendations for improving it.

This can help businesses and individuals create more effective and engaging content, leading to better results.

Overall, AI has the potential to greatly benefit business branding photography and personal branding photography.

From image recognition and generative models to virtual assistants and user experience optimization, AI can help photographers and businesses create better content, save time, and improve the overall user experience.

As AI continues to advance, it is likely that we will see even more innovative uses of this technology in the field of photography.

Let me know what you think about this in the comments below. I would love to hear what you have to say!

 
When Branding Your Business Goes Right in 2023
 

As a business owner, you are constantly looking for ways to stand out in a crowded market and attract new customers.

One powerful tool at your disposal is branding.

A strong brand can set you apart from your competitors and build trust and loyalty with your audience.

In 2023, branding your business will be more important than ever, and professional photography can play a key role in creating a consistent marketing message.

What is branding?

Branding refers to the overall image and perception of your business in the minds of your customers.

It includes elements like your logo, color scheme, font choices, and messaging.

Your brand is more than just a visual identity – it’s the emotional and psychological connection that your customers have with your business.

Why is branding important?

There are several reasons why branding is important for your business.

First and foremost, it helps you differentiate yourself from your competitors.

With so many businesses vying for attention, it’s important to have a clear and distinct brand that sets you apart.

A strong brand can also help you build trust with your customers.

When people feel a connection with your business, they are more likely to become loyal customers and recommend your products or services to others.

Branding can also impact your bottom line.

Research has shown that businesses with strong brands tend to have higher profitability and customer retention rates.

In a study by Millward Brown, it was found that strong brands can have up to a 23% price premium over their competitors.

This is because customers are willing to pay more for a brand they trust and feel a connection with.

The role of professional photography in branding

Professional photography can play a key role in creating a consistent marketing message for your business.

High-quality images not only look more professional, but they can also help convey your brand’s values and personality.

When done correctly, professional photography can help you stand out from the competition and create a strong emotional connection with your audience.

Here are a few ways that professional photography can enhance your branding efforts:

  1. Showcase your products or services: Professional photography can help you showcase your products or services in the best possible light. Whether you’re a retailer, a restaurant, or a service provider, high-quality images can help entice potential customers and give them a sense of what to expect.

  2. Convey your brand’s personality: Professional photography can help you communicate your brand’s personality and values. By using images that reflect your brand’s tone and style, you can create a consistent look and feel across all of your marketing channels.

  3. Build trust with your audience: Professional photography can help you build trust with your audience by showing them that you are a credible and reliable business. High-quality images can help convey a sense of professionalism and attention to detail, which can go a long way in building trust with your customers.

Why choose Bridgetown Pictures for your branding photography?

If you’re looking for professional photography to enhance your branding efforts, Bridgetown Pictures is the perfect choice.

We will work with you to create stunning images that capture the essence of your business.

We offer a range of services, including product photography, headshots, and even video.

We understand that branding is an investment, and we are committed to providing our clients with the highest quality service at an affordable price.

For a limited time, we are offering a 10% discount on all of our branding photography packages.

This offer is only available until January 7th, 2023, so don’t miss out.

In conclusion, branding your business is essential in today’s competitive market.

A strong brand can help you differentiate yourself from your competitors, build trust with your customers, and increase profitability.

Professional photography can play a key role in creating a consistent marketing message for your business and showcasing your products or services in the best possible light.

If you’re looking for professional branding photography, Bridgetown Pictures is here to help.

We will work with you to create stunning images that capture the essence of your business.

We offer a range of services, including product photography, headshots, and event coverage.

For a limited time, we are offering a 10% discount on all of our branding photography packages.

Don’t miss out on this opportunity to enhance your branding efforts and take your business to the next level.

Contact us today to learn more about how we can help you succeed.

Want to take a look at our Pricing Guide? Click Here

 
Jessica Gubuan
3 Tips to Let Your Personality Shine in Brand Photos

Don't want your pictures to look exactly like everyone else's?


 

Here is our top 3 tips for adding personality to your branding photoshoot.


Everyone is weird

but how awesome is it when you find someone else that has the same weird thing as you!?! Showing your weirdness to the world not only shows personality but can also build an immediate connection with your fellow weirdos.

For example: I love peanut butter on my pancakes. If I meet someone else that puts peanut butter on their pancakes, THEY ARE MY PEOPLE!

Make a playlist

and bring it to your photoshoot. This is a tip I give all of my clients. I once had a client that was super super nervous. we put on some 90's hop hop and the entire vibe of the photoshoot changed! She went from nervous to confident badass immediately. When making your playlist think about the type of personality you what to show your audience and what kind of music that would inspire that in you.

Negativity be gone

Try to get your mind away from your anxiety over the shoot and into a more positive space. I know being confident is easier said than done. Find a photographer you can trust. Think about how far you have come and how proud of you your younger self would be. Letting the negativity go will give way to let you shine.

one extra tip. Wear clothing you look and FEEL comfortable and confident in. If you are physically uncomfortable you will look uncomfortable. Plan your outfits ahead of time. If you need extra help have a consultation with a personal stylsit. 


One extra tip

Wear clothing you look and FEEL comfortable and confident in. If you are physically uncomfortable you will look uncomfortable. Plan your outfits ahead of time. If you need extra help have a consultation with a personal stylsit.


5 Prop Ideas For Your Branding Photoshoot (that help tell your story)
 
 
 

5 Prop Ideas For Branding Photoshoots

So we've been at this long enough to know that 99% of people are going to start a photoshoot feeling pretty freaking awkward.

WE GET IT!

Where do I look?

Should I smile?

Why do my hands suddenly feel like they shouldn't exist?!

That's why we love starting a shoot off giving out clients an activity to do and props to interact with!

So your next question is, What kind of props should I bring to my shoot?

Here is our list of 5 of our favorite props to bring to your branding photoshoot

  1. Things you use every day.

    The goal here is to help your audience see into your daily routine or rituals you have.

    Do you start your day with a cup of coffee?

    Do you write your goals and intentions for the day?

    Maybe you always take a mid-day yoga break?

    The more unique the better!

    For example, I once saw a post from someone talking about how they eat their pancakes with peanut butter and Sugar-free syrup.

    I felt an immediate connection with them because there was someone out there just as weird as me.

  2. Accessories are another great prop (bonus points if they are on brand).

    You can throw a hat, wear your grandmother's pearl necklace, have a statement watch, red bottom shoes, or your favorite sports team jersey.

    Not only can these items help give you something to play with in the photo but they can help tell your story.

  3. Work Items.

    If you're a maker this is super easy, bring what your sell and the items you use to make it.

    It doesn't have to be that literal though.

    If you're a realtor, you could bring keys, a sold sign, or client magazines.

    Are you a coach or other virtual service provider?

    Bring a laptop, phone, podcasting mic, print outs of questionnaires.

    Anything you use regularly or physically represents what you do would be perfect.

  4. Something to celebrate?

    Did you just get featured in a magazine?

    Or maybe you have a goal you plan on achieving?

    Not only does your audience want to celebrate with you, but having the pictures ready to go for future wins can be a great way to manifest good things to come!

  5. What's coming up?

    Are the holidays around the corner?

    Are you planning a vacation?

    Bring items to your shoot that we can create content for things coming up on your calendar.

 
 
 
 

To sum that all up...

Bring things that help tell your story.

Let your audience see what your day looks like.

Manifest your goals by celebrating them in your shoot.

The more props you bring to your photo shoot, the more options you’ll have during your shoot.

Less is not more! 

BONUS TIP: I always tell clients during our shoot planning call to set out a bin 5 days before their shoot and add items to it throughout the week.

Ready to book your branding photoshoot? Click Here and enter your name and email to get our pricing guide and tips to avoid common mistakes made when hiring a brand photographer.

 
5 Ways We Take The Weirdness Out of Photoshoots in Public Spaces
 
branding photography in public

Well, that was awkward...

Have you ever wanted to take pictures in a public space but worried it would be awkward?

Here are 5 ways we take the weirdness out of shooting in public...

1. Do your research.

If you have worked with us before, you know we love a good strategic plan for shoot day.

Knowing where you want to go and what you want photos of will speed up the entire process.

I like to start by looking for locations on Instagram.

You can get a good idea of how the space photographs.

Plus a cafe, bar, shop, that has an active social media account gets what you're trying to do and will be way more receptive to letting you use their space if you tag them in a post or two.

2. Give yourself some space.

If you choose a location that's super crowded, not only will you not have room to move around and get a variety of pictures, but we will probably be invading other people's space too.

Try to find a location that has lots of room.

If it's indoors try to get near a window for the best light.

Or even better year, find a space with outdoor seating.

3. Be a giver not a taker

If you are in a location that is selling something.

Buy something.

If it's a Cafe, order food and drinks.

If it's a store, buy something ( you could even use it as a giveaway to grow your social media).

Just remember the more you give the more you get.

4. Be discrete and quick

I always try to get in and out of a location as quickly and professionally as I can.

Don't bring lots of lights or other gear.

I like to slip my mirrorless camera into a big purse and leave the rest of my kit behind.

Have a shot list and get to work.

The more time and space you take up, the more onlookers you will have.

If you are in a cafe, while waiting for your order, get some lifestyle shots and work on the computer shots.

Use the extra time to get whatever pictures you can and plan what you will get when your order arrives.

5. Know when to ask permission (and how to ask)

Ok here is the thing.

I am always going to recommend you get permission before shooting at any location.

But if you ask the wrong way, there is a huge chance you will never get a response.

If you ask making it sound like a big commercial production, they are going to say no (or never respond at all because they are waiting to get the ok from corporate and it all gets lost in the chain of command).

Just say, "Hey, is it ok if we take a few pictures for social media?"

That's not a lie and you are much more likely to get yes.

Just make sure to avoid logos and other companies' brands in your pictures.

We’re taking new clients RIGHT NOW! If you’re ready, you have to click here and take the next step.

 
What I do when Oregon decides to do what it does best...RAIN on photoshoot day.
 
 
 

If you are in the Pacific Northwest you know that unless it's the dead of summer, there is a big chance it is going to rain.

So what do we do if it rains on branding picture day?

Here are our go-to plans if we get bad weather.

All of our branding photoshoots come with at least 2 locations.

If it's the rainy season (so basically everything but August), one of those locations is most likely indoors.

  1. Plan an indoor location that has great outdoor spots within walking distance.

    Our studio in Oregon City Oregon is right on Main street in a historic building.

    While it's raining we do all our indoor shots but as soon as we get a break in the rain we pop outside and shoot as much as we can.

  2. Have a plan B.

    Know you don't want in-studio pictures?

    Once you choose a location find an indoor plan B option nearby.

    Cafes, restaurants, or bars are perfect for this.

    You can also use the lobby of office buildings and even shopping malls to create some great pictures.

    Just keep in mind, if you are in a private location you need to get permission to shoot there.

  3. Take pictures in your home or office.

    This is a great way to show your personality and what your day-to-day life is like.

    Don't have a home that is Insta-worthy?

    Check out places you can rent by the hour on Peerspace, Avvay, Homestudio list, and even Airbnb.

    You can find some amazing locations on these sites

    Bonus, these would be a business expense.

Are you ready to show up for your brand and connect with your future clients? Book your branding shoot with us here.

 
Top 10 Reasons Why You Secretly Love Branding Photography
 
Top 10 Reasons Why People Secretly Love Branding Photography

#10: No One Mentioned How Fun Make Up and Hair Is

Did I mention fun?

Well let's talk more about this!

One thing that happens when you prepare for the shoot, is that you get to have your hair and make up done by a professional.

Pampering is a necessity for sure. It's relaxing to not need to worry about doing it yourself.

All the prep is done ahead of time.

This way, all you need to do is show up.

#09: It's A Life Changing Experience

Most people don't realize that branding photography shoots are a life changing experience.

It's hard to explain unless you've been through one.

But because most people do this seldomly, they don't realize that your self-esteem and confidence get super charged.

You feel so empowered.

You feel ready to conquer the world.

You know that you've put time and preparation into doing what needs to be done to build your business to where it is.

Now the photography will match that effort.

#08: It's Freeing to Be You

When you're in the middle of a branding shoot something happens.

You're in this state of mind where nothing else matters.

You are you.

And it shines through in the images.

It's a magical thing that's hard to characterize, but you'll know what I mean when you do it for the first, second and even third time.

There's no judgement.

There's no one saying you can't do it.

There's no doubt.

Only you in your most powerful state.

#07: You Get to Make The Right First Impression

The world is a funny place.

We have attention spans that are so dang short.

First impressions happen in fractions of a second.

That's what's great about controlling your marketing message up front.

You get to make the right first impression.

Every. Single. Time.

#06: Marketing is Sexy

Marketing is the fun and exciting part of doing business.

Get this right and you never have to worry about where your next sale is going to be.

Branding photography is that missing piece to a lot of marketing campaigns.

Sure you can go out and get stock photography, but most people don't do that right.

There's an art form to how you present the image.

There's a missing context from stock photography.

But we can help you learn how to do that.

All you have to do is ask!

(Ask us about our social media management subscription beta launch)

Getting your message to the RIGHT PEOPLE is all about branding the RIGHT WAY.

An example is when you shoot certain angles it communicates power, trust, understanding and success.

Stock photography can do that, you just have to be smart about it.

But even better than that is a customized branding photo shoot.

#05: Live Your Fantasy of Being a Model

A photoshoot is not something that the average person does regularly (unless you're on our subscription). We know that you've done the personal development and you think very positively of yourself.

That's what we like about you!

When you get in front of the camera you get to show the world, what you already know!

You are empowered and successful.

You may not know how to pose.

Where to put your hands.

Or how to smile.

Where to look.

But don't worry, we got you!

Working with us, you'll be guided exactly where to look, how to stand and we guarantee you'll be smiling!

This is fun!

One of my favorite parts of the shoot is when you start to feel super natural about what you’re doing.

It happens every time.

Did I mention that its fun?

#04: It's Fun to Do Something Out of the Ordinary Grind

Same ole' same ole' huh?

NOPE!

Not when you do branding photography shoots!

You do what you do because you wanted to enjoy your life right?

Well that's what's so interesting about branding photography.

Its more fun than people realize!

If you're gonna grind, you might as well have fun doing it!

#03: The Law of Attraction

The other day I had a revelation.

I realized that anyone that does a branding shoot is putting out to the universe that they're successful.

Even if they've NEVER MADE A DIME!

Even if they NEVER POST THE PICTURE!

It's crazy to think about but...

If you're in the mindset of success and you have your picture taken, that mindset is captured in time.

The fun part about the Law of Attraction is that you can put that picture in a drawer and as long as you keep working at your business, you'll find that picture.

And you'll stare at it in amazement knowing that you succeeded.

And that you did it because you worked at it.

And that it was because you already knew you were successful at whatever it is that you wanted to achieve at the time.

And it was in that moment of when the photograph was taken that the universe was preparing to give you everything you needed to succeed.

#02: Branding Photography is More Than a Guilty Pleasure, It's Required

Look.

There's something cool about branding photography that I don't ever hear other photographers talk about.

Or maybe they do and I just don't see it enough....

But...

Getting your picture taken during a photoshoot is a bit of a rush...

The hair....

The makeup...

The adrenaline...

The fun of it....

But the kicker here is that it's required.

It's happening less and less these days, but I don't ever come across a successful business without professional photos now.

#01: You Saw Your Friend Do It First

The thing about humans is that we're tribal.

We want to belong.

We want to be like everyone else.

When you see your good friend do it, you realize that, "hey I can do that".

"I see your results and I want that for me too!"

And that's all it takes really.

Knowing what's in it for you...

You don't "have to" have professional photography done.

But I can imagine that your businesses reputation and branding isn’t where it should be either....

If that's a problem that you're looking to solve, you should definitely reach out and download our pricing guide here and see if we're the right solution for you.

See you at the shoot!

Mark Gubuan

CFO/Videographer

 
How Branding Applies to Virtually Everything
 

Its a sexy idea that makes business fun.

Branding is an ancient concept.

When you think about stories of business and politics in ancient times, you will inevitably come across stories of people who care about what other people think about them.

Its human nature to have an emotional response to what someone says about you.

You'd be lying if you said, "I don't care what people think".

And don't bring that Gary Vee ra-rah stuff around here.

He cares too. (It's just one of the many oxymoronic things he says)

But don't get it twisted. I'm a huge fan and follower. He just has his moments.

 
 

I digress...

Branding helps our mind simplify our emotions.

At our core, we make spit decisions to survive.

And we do this using confirmation bias.

Branding leverages this confirmation bias at a subconscious level.

Gucci.

Victoria's Secret.

Bed Bath and Beyond.

Target.

McDonald's.

Ruth Chris Steakhouse.

Without prompting you with pictures or statements you had an image pop into your head didn't you.

Now based on what you put in your mind via the internet, news, movies, television, church and conversations with friends and family, you developed how you feel about each of these things.

Your brain is incredible.

It takes millions and millions of data points and arrives at a decision.

A decision to live or to die.

(well that escalated quickly LOL)

That's as simple as things really are for humans.

Branding is literally everything.

But that's an overwhelming thought though.

Let's talk just about photography and you can help people do more living shall we? LOL!

Branding photography is how YOU can control confirmation bias of your business.

And CONTROL the subconscious feeling people have when they hear your name, the name of your business.

And of course, how they feel when they SEE YOU, or YOUR BUSINESS.

Notice I've been talking a lot about feelings....

Here's why....

The buyer in us is no more than 10 years old....

We're impulsive.

We want things just because.

We HAVE TO HAVE IT.

We don't need to understand it. We just want it and we don't know why!

When you have intention in your branding you get to tell everyone's 10 year old self that, "hey! this is cool! And you're not cool if you don't get this!"

You may not feel this way on the surface, but I can guarantee you that your subconscious self is feeling it.

If you want people to feel happy about your brand, show them happy pictures.

If you want people to feel empowered about your brand, show them empowerment.

That's a simple as it needs to be.

That's why with our photography, we always get to know what you do, what your business does and what message you want to communicate.

Because after you communicate that to us, we can effectively use our time together to create photography that creates a loyal, consistent, predictable customer base.

Wouldn't it be nice to continue moving forward with your business with people like us who use a marketing first approach to branding photography?

We know we'd love to work with you too!

Check out our pricing guide to learn more (CLICK HERE)

 
5 Branding Pictures You Can Take Yourself from Home
 
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Great photos are the heart of YOUR personal brand.

But if your state has a shelter-in-place order or if your usual brand photographer isn’t offering services at the moment, you might have to get a little creative in order to create some photos for sharing.

Here are four types of branding pictures you can take from home. All you’ll need is a camera or phone, a tripod, and your winning smile.

1 | A #WFH (Work from Home) Shot

Show potential clients where the magic is happening these days!

Are you working at your kitchen table? Your Instagram-worthy home office?

On the couch, snuggled up with your kids?

Set up a tripod and snap a few shots of your WFH life.

Don’t have a tripod?

Enlist the help of your partner or kids.

2 | Flatlays

The tools you use can tell a really vivid story about who you are and what you do.

Gather some objects that represent you and your business (bonus points if they are in your brands colors), arrange them on your kitchen table, and take some photos from above.

For example, if you’re a baker, get some cookies, your latest recipe book, a whisk, and your KitchenAid mixer in the shot.

If you’re a graphic designer, get your laptop, your sketchbook, and a few of your favorite prints you’ve done.

3 | Close-ups Get up close and personal.

Take a few shots of yourself from the shoulders up.

As long as you find some natural light near a window and keep the emphasis on your face, no one will ever guess you took those shots in your living room!

(Bonus: close-up portraits are perfect for your bio & your LinkedIn profile.)

4 | Outfit Changes

The best thing about an at-home brand photoshoot?

You can do as many retakes and outfit changes as you want!

Don’t be afraid to experiment with different looks.

Take a series of full-body shots in different outfits.

(This is perfect for regular social media posting, since wearing a different outfit will make it look like it was taken on a different day!)

5 | Show us who you are at home with.

This is a great chance to show your audience who you are outside of your professional brand.

Do you have kids?

Super cute puppy?

Letting your audience see into your world can build trust and make you seem a bit more human.

These days, we’re all spending a lot more time at home and online than usual.

If you’re an entrepreneur, small business owner, or working professional, there’s never been a better time to give your brand a much-needed visual refresh with a great at-home brand photoshoot.

While hiring a professional brand photographer is not exactly an option right now, these tips should help tide you over until you’re able to shoot with the pros again.

Want more ideas like this?

We created the #WFH Content Calendar with 1 months of daily ideas of what you can post during this pandemic.

CLICK HERE to get it.

 
Your Branding During Times of Crisis: Do's & Don’ts
 
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Things have been weird. Life looks totally different now than it did a few months ago.

All at once, so many things that were normal and we’d always taken for granted were taken away – from spending time with loved ones to dining in at restaurants to even working with clients face to face (we miss you).

When it comes to your branding during current circumstances, there are a lot of things to consider.

It’s important to acknowledge so your whats going on so your messaging isn’t tone-deaf – but at the same time, you want to make sure you’re not focusing too much on the negative.

Let these do's and don’ts guide your your branding during this time.

DO: Be Genuine We may have to be distant but were not alone.

Be real and transparent about your efforts and your struggles during this difficult time.

DON’T: Pretend everything’s normal It’s not “business as usual.”

Acknowledge the current situation and seek to share content that’s relevant and sensitive.

DO: Try to make people’s lives better in current conditions.

With these new circumstances comes a whole new set of needs.

Ask yourself: what skills or resources do I have that could help meet people’s needs right now?

Whatever your business is, IT'S STILL NEEDED (even you you can't operate it the way you did before)

They to find ways to fill your audiences need until they can use your service again.

DON’T: Exploit the crisis.

While there’s certainly nothing wrong with meeting current needs brought on by the crisis, you never want to come across as though you’re trying to profit off of other people’s suffering or discomfort.

Be sensitive and be kind.

DO: Stay positive.

There’s enough gloom, fear, and heaviness in the world already. Stay hopeful and optimistic about your brand’s future – and do your best to share that light with others.

DON’T: Get complacent

While it’s perfectly okay to dial things back a bit during these trying times, make sure you don’t check out entirely.

Try to use this downtime to your advantage, whether by refreshing your personal brand, creating more content, or even learning new skills.

It’s important to maintain consistency as much as possible so that when things get up and running again, you’ll be on top of it.

During times like these, people are longing for more human connection.

Be transparent, positive, and thoughtful as you navigate how to best manage your brand through all of this.

Oh I almost forgot….

We realized that right away people were going to have a hard time in this new world. Home schooling, Zoom calls with kids on your laps, the extra cooking, the cleaning and the uncertainty.

So we created FREE Content Calendar with ideas for a WHOLE MONTH so you don’t even have to think. Just look. Create. Upload. Done.

Interested? Click Here to Get it Sent to Your Email.

 
7 Reasons Why Your Personal Branding Needs Professional Photography
 

The idea of personal branding has been around for a long time in on form or another.

The problem that you face is that your... well... face... is everywhere now.

And first impressions happen in less than a second.

Unfortunately... or fortunately (if you follow the advice below)... you can make the right impression.

REASON #7 | Outdated Photos Make You Untrustworthy

Think about it. If you were going to meet someone in person for the first time and they didn't match their picture, would you trust them more?

Or would you trust them less?

REASON #6 | Standard Headshots are Mostly Boring

Sure, there's a time and a place for the professional headshot.

But do you really want that to be the story you tell about your brand?

We recommend that you have candid photography done where you're part of the story that you want your market to learn about.

REASON #5 | Pictures Tell Stories, So Why Don't You?

When you take professional photographs, you can use them to tell a story about your brand.

You can create an origin story through visual images that tell people who you are.

REASON #4 | Don't Just Tell The Story, Connect Emotionally Too!

Yeah. Pictures do tell stories, but they also pull people in emotionally.

When you do this through your branding, it changes the conversation in people's heads from "yeah this person is credible" to "I feel like they know me".

REASON #3 | Create a Consistent Brand Message

One of the biggest reasons for having professional branding photography done is to create a congruent marketing message.

A congruent marketing message creates trust with your market.

That trust is created by familiarity.

REASON #2 | Fresh and Professional Translates to Caring

It's true. When you have a stale branding look, it makes it seem like you don't care when your customers take a look at what you're up to.

When they research you, they're going to see everything you have online and then immediately dismiss you or validate you.

REASON #1 | Instantly Create a Trusting and Likable Brand Image

When it comes to creating a marketing message that communicates who you are and what you stand for, professional branding photography does this instantly.

How?

By having a first impression that looks clean, professional and matches all of your other images.

It also is a current and fresh photo of you so that when they meet you in person, you're not mistaken for someone else.

It's very key.

What do you think?

Do you think that professional branding photography is required?

Let me know in the comments below.

Talk to You Soon,

Mark Gubuan

Owner/Director of Funk

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P.S. Have you seen our 2019 Fall/Winter Style Guide? Get it here.

 
3 Reasons Why You Need The Bridgetown Insider's Club
 

The Bridgetown Insider's Club is an exclusive club that takes your brand and places it in a category above all of your competition.

That's right...

Your business needs this... yesterday.

I'm not writing this blog post because I want practice writing.

I'm writing this because there are too many businesses EXACTLY like yours that are starving for higher quality business....

And if you're thinking that you can't afford this, then keep reading because we have a package that's interesting for you.

As you've probably realized, photography is expensive.

But let's not focus on the cost of photography.

And rather, let's focus on the value that photography brings to your business....

#3 - Familiarity

The thing about today's business environment is that there are so many different ways to steal attention from one another.

Videos.

Pop up ads.

Etc.

But the thing that levels the playing field for everyone is social media marketing.

Images.

And controversy.

Now we don't sell controversy.

But what we do sell are images... and there's a secret sauce...

(Which I'll share with you down at the bottom)

The familiarity is created when you have a consistent flow of daily content across all social media platforms that are relevant to your business (a topic for another day).

But seeing your beautiful face, day in and day out, puts you in the driver's seat in an otherwise distracting world.

#2 - Likability

The Bridgetown Insider's Club is important to you because when you have professional photography done, it can enhance your marketing to a point where people subconsciously decide that they like you.

Why?

Because your image is pleasing to the senses when they're scrolling through their news feed.

Makes sense right?

Even if they don't stop and look, they'll still have more respect for you because they see that you actually took the time to improve your perception.

Which brings us to #1.

#1 - Trust

The Bridgetown Insider's Club creates a scenario for you where you go from just meh.... to oh....

I really think that this business has great messaging...

They took the time to create advertising and a brand image that speaks to me...

I feel like they know me.

And now I trust them more...

Are you pickin' up what I'm puttin' down??

Awesome!!

Now here's the deal. The Bridgetown Insider's Club is an exclusive offer that we have for businesses that are looking to solve the following specific problems.

  1. Your brand needs an update.

  2. Your marketing messaging is stale and needs a boost.

  3. The perception of your brand could use some repairs.

  4. You are updating your website and other marketing assets.

  5. You need fresh, attention grabbing content for social media.

  6. You have more money than time and would rather pay someone to do this for you.

Oh I almost forgot, remember that secret sauce?

In one word.

Genuine.

When you are a member of the Bridgetown Insider's Club, you'll get genuine, authentic images that your market already craves.

In our modern world, everyone is living a life of fake.

They want to see you in your purest form.

So why not put your best foot forward?

Now if you're a business that is ready to invest, but your cashflow is tight, then check this out...

When you're part of the Bridgetown Insider's Club, you get a 10% discount AND you get the monthly installment option.

Cool right?

You get the professional photography without the stress of coming up with the investment all upfront.

Ok.... so enough sales for the day...

Let me know what you think about this post!

If you have questions let me know too.

Mark Gubuan Profile Image.jpg

Sincerely,

Mark Gubuan

Director of Funk

P.S. Check out the Personal Branding Photography Here

 
 
Looking for Reviews of Photographers near you?
 

Here are some reviews for you... I know "photographers near me" is a very common search term.

And frankly, I want our website to be found on the search engines for people that want our services LOL...

This blog post will be updated with reviews for your area. Just let me know in the comments below and I'll add some for you.

Review for Photographers Near Me - Wilsonville Area

All of these reviews are pulled from Google. I figured, hey, why make things difficult for you?

Click the image to see a live result on Google now.

Have you seen my article about choosing the right photographer? Here's an article that will save you some money and keep your search quick and easy.

We really champion authenticity here...

So in that thought, the reason why I share reviews of my local competitors on my website is because I believe in abundance.

More importantly, I know that no two people are the same.

And photography is art.

Not all people like the same art.

There are so many different styles and artistic elements to a photographer's work.

You deserve to choose the one you'll be the most happy with.

It's yours afterall....

What we offer here at Bridgetown Pictures is something called Bridgetown Story Sessions.

It's perfect for personal brands, however we have adapted this style for corporate brands.

If you want to learn more, you can follow this link to our Personal Branding Photography page.

Ok, so don't forget that reviews for photographers near me will be updated, so come back if you're still undecided.

Take Care,

Mark Gubuan

Studio Manager/Director of Funk

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How to Organize Your Photos On Your Computer
 

So after you've gone through our Bridgetown Story Session photoshoot, you'll have 90 days of content to organize.

Wow! When it comes down to it... that's a lot of files to manage.

Especially if they're not named properly.

So let's start with the basics.

File Naming Convention

So the one thing that I focus on is having a strategy that allows for the file names to be sorted in such a way that makes things easy to find.

The last thing I want to do is fumble around when people need something.

I want to be Johnny on the spot with files if people are asking about them.

Here's a generic example of how I like to name our files.

BP - Personal Branding Photography - Mark - 2019.09.15

The first section is [BP]. This stands for Bridgetown Pictures.

I name things this way so that any of our client work or other business ventures don't get mixed up.

The second section is [Personal Branding Photography]. This is the keyword that we'd like to optimize for.

In layman's terms, we want the search engine to find us when people type in Personal Branding Photography.

You should do the same for your business.

The third section is [Mark]. This is the subject, place, activity or whatever the picture is.

This makes it so that the search engine sees the difference between one image and the next.

And the fourth section is [2019.09.05]. It's obviously the date, but I wrote it in this sequence so that if you have files named the same way it will sort sequentially.

File Naming for Social Media Content

When you're organizing your files, I would always keep the originals in a place where you won't accidentally corrupt the files.

Here's how I would name social media content.

[DATE] - [KEYWORD] - [TITLE/DESCRIPTION]

It would look something like this.

2019.09.16 - Personal Branding Photography - 3 Photography Tips - Image 1

The benefit of doing it this way, is so that you can simply sort the folder and find the image you're going to use for that day and upload it.

Speaking of folders....

I would recommend organizing your content by marketing channel.

So the tree would look like this...

Marketing > Social Media Marketing > Facebook > Images

And then you'd have a different folder for Instagram, LinkedIn, YouTube, etc.

What do you think?

Is this helpful? Let me know in the comments below!!

 
3 Things You Need to Know Before Hiring a Photographer for Headshots
 

Looking for a photographer for headshots? Great! Check out these 3 tips before you hire one.

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Tip #3 | The Best Way to Find A Photographer for Headshots

The best way to find a photographer for headshots is to get a referral from a friend, family member or co-worker.

From my experience, you'll be able to find someone you can trust and you'll be able to take a look at their portfolio too.

Ok, so I know they’re sometimes not totally reliable…

That’s ok because you can simply go to Google and search on “photographers near me” and you should find a suitable photographer with great reviews.

Tip #2 | Here's How Much You Should Pay a Photographer for Headshots

Pricing is going vary based on need. For example, if you need a headshot for a passport photo, I wouldn't spend more than $25-$50 for that.

But if you're going to be using headshots for improving your LinkedIn profile, applying for jobs or some other professional use, you'll want to spend a couple hundred dollars.

Tip #1 | If You're Using Headshots for Business... You're Doing It Wrong

The problem with typical headshots is that they're boring, tired and old.

When want to stand out, you need something better than just a headshot.

You need a story telling photograph.

Sure, you're probably thinking, well if everyone does this doesn't this make everyone the same again?

But it doesn't...

Because a story telling photograph makes you genuine and unique by design.

No one will ever be able to copy you.

That's why we created Bridgetown Story Sessions. It's our personal branding photography package that helps you create a brand that lasts and attracts your perfect client.

Get Your ANTI-Headshot Bridgetown Story Session Today

Take Care,

Mark Gubuan

Studio Manager/Director of Funk

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How to Make Old; New Again
 

Modern photography is unlike anything else in history.

The competition for the attention of ONE personal seems to have no end in sight.

Human beings are constantly over stimulated...

Take driving a car, for example, it’s so overwhelming on the senses.

You're late for school...

...the kids are screaming in the back.

People are honking at each other... and not you.

All while you're mentally preparing for that big presentation you have later in the day!

Sound a little too familiar?

It's crazy to be alive right now because technology is growing exponentially and many of us were alive to see the beginning.

So what's next?

How do you take old, but high converting, advertising principles and make them new for a modern, authentic visual marketing message?

The answer... is a Bridgetown Story Session.

Simply, this is our personal branding photography package and one of the reasons why you should be following us here, on Instagram and YouTube...

We want to help you out so much that we're creating and releasing content daily for you...

Please subscribe!!!

Now onto the content...

High Converting Ad Principle #1

Congruency.

There must be congruency from message to offer.

If you’re offering a high value package, the marketing message should convey the same message.

Photography today can mimic this principle by taking content from the same shoot and use it across many different marketing channels and social platforms.

High Converting Ad Principle #2

Clearly defined value.

Since we’re on the topic of value, let’s chat about having a solid value proposition.

A value proposition can also be known as an irresistible offer.

Professionally planned images can easily convey the right message.

This is done by showing the quality of the manufacturing process or by capturing a memorable customer service experience.

High Converting Ad Principle #3

Emotion driven messaging.

We’ve known since the beginning of time that a human's emotion drives them to action.

Do you have a song that reminds you of something that happened in your life? Like a wedding song? Or a first kiss?

That's what happens when you create imagery that's relevant and familiar to your audience in today's modern world.

BUT...

There is ONE problem...

Never before have humans been able to create video and digital photography with ease.

You have full multi-media studios in your pocket now.

Everyone can create high converting images now...

Or can they?

Because when a true artist picks up a camera... you notice the difference.

Why?

It's because a professional can create a emotion driven image that's congruent and has a clearly defined value proposition in an artistic way.

What is a Bridgetown Story Session?

Just imagine having 90 days of professional, authentic, photography with targeted messaging to use in your social media campaigns.

Imagine never having to worry about images for advertising because you have branding and unique pictures at your disposal.

Increase your customer's confidence in you because your messaging is congruent across your website, social media presence and advertising.

If this makes sense to you then let's make sure to have a conversation about it.

Have you gotten your FREE CUSTOMER SUCCESS PROFILE PDF? Subscribe to our newsletter and get it sent to your best email.

CLICK HERE TO GET FREE PDF

Schedule a time to chat (503) 383-9159 or email Jess@BridgetownPictures.com.

Thanks,

Mark Gubuan

Studio Manager and Director of Funk

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P.S. When you subscribe to our newsletter, you get notified FIRST of discounts and booking slots.

CLICK HERE TO SUBSCRIBE