Personal branding photography marries together the idea that you are unique and special, with an expectation of what people will experience when they do business with you.

Let's just get the cliche's out of the way...

It tells a story about who you are...

Now that that's outta the way, let's talk about how personal branding photography can help you.

The #1 Reason Why You Should Have Personal Branding Photography Done

We live a skeptical world with too much information.

Everything is fake.

People don't know who to trust.

And to top it off, we're constantly fighting for attention...

When people "google" you, do they see someone that they know, like and trust?

If the answer is no...

Then you already understand why you ABSOLUTELY have to have a personal branding photography session done.

This is the reason why you need personal branding photography.

We instruct our clients to use personal branding very specifically.

Want to learn how? Keep reading...

How to Use Personal Branding Photography in Your Business

1| Update Your Website

This is usually where your head probably went when you first started your search, so let's address this.

A hero image is the image that you choose as the most widely distributed and "known" image that represents you or your brand.

This hero image should be strategically placed where a customer is going to see it so that it instantly creates the perception of you that you want to create.

Think about it being where they are looking for trust like a checkout page, testimonial or review, banner or header and the about me section.

2| Social Media Profiles

Out with the old and in with the new. This one is a bit more involved, so let's just start with the basics.

Depending on how you market yourself, you'll want to create consistency when someone is researching you.

For example, if they jump from your social media to your website and back again, they want to see the same pictures as it links their thoughts together.

Put it this way...

A person looking for a solution for a problem is going to immediately run away if your social media doesn't line up with the expectations that you created on your website.

Maybe you come off high end on your website, but your social media says budget…

So by having the same profile image as the hero image on your website and more importantly, you contain the same messaging, then you've created consistency and trust by simply having the same picture.

3| Marketing and Advertising Campaigns

Ok, so you've spent all of that money on a professional personal branding photography session.

Time to put it to work...

Since you've taken the time to create a marketing campaign and sync'd the photography to meet that requirement, then you're ready to launch that campaign.

The obvious place to you use this photography is in your social media advertising, print ads and brochures.

As the new marketing campaigns roll out with this new image…

…you can expect a shift in customer base as you’re going to start attracting more clients that line up with your vision.

So when you have a professional shoot done, it is far more effective to then be able to create consistent messaging in your business.

The bottom line is that if you improve your marketing and advertising, you are improving your sales numbers.

When you improve your sales numbers, problems get solved and you serve more people.

Is Personal Branding Photography Right for You?

So how do you know if you need this or not?

Here are 10 Signs You Need Personal Branding Photography

1. You Haven't Updated Your Website in The Last 365 Days

2. You Haven't Updated Your Social Media in The Last 90 Days

3. You Have New Employees

4. Your Business is Brand New

5. You Want to Improve Your Marketing and Advertising

6. People Are Confused By What You Do

7. Your Business Isn't as Successful as It Should Be

8. You Want to Stand Out from The Crowd

9. You Don't Want to Do It Yourself

10. Cell Phone Images Don't Cut It Anymore

And finally, the last thing that I want to say is that you need this if people don't know, like and trust you.

Need more sales? Then let's get started...

Reach out to Jessica at Jess@BridgetownPictures.com or Call (503) 383-9159 and book your session today.

When I typed "photographers near me" into Google, I wasn't too pleased with the results because I noticed that the results shown were somewhat confusing. If you didn't tell Google specifically that you were looking for a wedding photographer, portrait photographer, boudoir photographer, family photographer or even a personal branding photograher, you got a very generic set of results.

So by writing this blog post, I'm hoping that I can help you discover the three most important criteria for finding a local photographer near you that fits your exact needs.

Criteria #1: Find a Photographer Near Me That Matches My Style

No matter what type of photography you're looking for, the most obvious thing to do is to search their portfolio to see if they already take the style of photography that you had in mind.

If they don't, I wouldn't write them off right away because photographers are skilled and often times, will only put portfolio items of things that they like on their website and not necessisarily what you like. A professional will be able to adapt and deliver, you just have to ask.

Criteria #2: Find a Photogapher Near Me Whose Personality I Like

Photogaphs tell the truth. If you feel uncomfortable, most likely this will shine through in your photograph. Choose a photographer that you mesh well with.

If your photographer offers a consultation of some kind, this is likely that they're getting a vibe for who you are too. If they care about their workproduct, they'll make sure that you're the right fit and you should too.

The last thing you want is to have an uncomfortable look and then ultimately to feel like you've wasted money.

Criteria #3: Find a Photographer Near Me Who I Can Afford

Photography shouldn't be cheap. But it should be affordable and full of value. If you want cheap, you can go to a big box retailer and get shots done there.

But if you're reading this, then you understand that finding the best photographer that money can be is a priority.

With the advent of the digital camera, professional photography is less of a priority for people today. This is a shame because most people are really bad at photography.

There are some people that have done basic tutorials and can wield a good phone shot but generally if you have something important that needs to get done, you should have an expert do it.

I say all of this to say, have a budget for what you want to spend. Budgeting for the right price all comes down to your immediate needs. Always check to see if there's a payment plan option. It's a great way to keep the costs down.

I hope that when you type in photographer near me into Google it gets a little bit easier for you.

Choose Bridgetown Pictures as your local professional photographer in the Portland Metro Area. We are now offering payment plans for qualifying serivces. We've been listening and want to help you. Call Us Today (503) 383-9159 and book your session.