What’s the difference between commercial branding photography and personal branding photography?

The difference between commercial branding photography and personal branding photography comes down to the marketing message that is communicated to your ideal audience. Commercial branding photography focuses on a message driven by a product or service, whereas personal branding focuses on a message driven by a person or individual.

What is personal branding photography?

Personal branding photography is professional photography that focuses on a marketing message driven by a person or individual. The photography is centered around the message that this person wants to convey. It creates rapport, trust and bonding through story telling photography.

Why is Personal Branding Photography Important?

Personal branding photography is important because it creates rapport with your customer without you being physically present. You create trust, likability, and familiarity so that sales friction is reduced to zero.